Video is the single most consumed media on the planet today. Yet many organizations still rely solely on email, flyers and (gasp) printed newsletters to engage employees. Whether it’s to build comradery for the local football team, or encourage employees to do something specific, you want attendees to walk away with new ideas for using video.
You can make this all happen with a low budget by simply encouraging your employees to stop writing and stop recording! This session will provide you with best practices to creating internal videos that engage, including how to:
- Create internal videos that harness your culture on a low budget
- Benchmark and measure the effectiveness of internal videos
- Repurpose internal videos for an external audience and create social engagement with your brand
Steven A. Handmaker, Chief Marketing Officer
Assurance
